, which appeared weekly for four years, from 4 January 1753 to 30 December 1756, was the entrepreneurial, bookseller Robert Dodsley’s (1703-64) third venture into the potentially lucrative world of periodical publication, following on from
The Publick Register, 1741, and
The Museum, 1746-7 (see separate entries for both).
The Worldwas less ambitious in format than the two earlier publications, describing itself as a ‘paper’ rather than a ‘magazine’. Each week’s edition comprised a single essay of about 1500 words, rather than containing the range of different sections found in
The Publick Registerand
The Museum. It was attractively set out with generous margins, carried no advertisements and sold for two pence an issue, compared to three pence for
The Publick1780 words
Citation: Gordon, Ian. "The World". The Literary Encyclopedia. First published 23 April 2008 [https://www.litencyc.com/php/sworks.php?rec=true&UID=23557, accessed 24 November 2024.]
